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Marketing

A collection of 4 posts

Messenger Marketing

You should be spending your web budget on Messenger

By the end of this, you might not even want a website. The real action on The Internet isn’t on your brand’s web domain. It’s in the interactions and relationships

  • Kelsey Hunter
    Kelsey Hunter
3 min read
Messenger Marketing

4 ways customers can connect with brands on Messenger

A quick how-to to get you started on this powerful growth channel One of the most-asked questions Paloma hears from convos with marketing teams is: How does our brand start interacting with customers

  • Kelsey Hunter
    Kelsey Hunter
3 min read
Messenger Marketing

Brands have data, people have feelings

Data-driven assumptions get in the way of growth, but emotionally intelligent marketing can save us There are two core concepts that drive marketing: Consumers want and need things, and consumers want to be

  • Kelsey Hunter
    Kelsey Hunter
7 min read
Messaging

Facebook Messenger is Truly Open for Business: Recapping the F8 Conference

While you were wondering how Facebook was going to make anyone get along (much less *date*) Messenger revealed itself as a marketing and business force. Facebook may be taking on dating, but when

  • Kelsey Hunter
    Kelsey Hunter
4 min read
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