Marketing - Paloma

Marketing

A collection of 4 posts

You should be spending your web budget on Messenger

Messenger Marketing

You should be spending your web budget on Messenger

By the end of this, you might not even want a website. The real action on The Internet isn’t on your brand’s web domain. It’s in the interactions and relationships that your brand has with its customers. These could be in the checkout, in advertising, in social

4 ways customers can connect with brands on Messenger

Messenger Marketing

4 ways customers can connect with brands on Messenger

A quick how-to to get you started on this powerful growth channel One of the most-asked questions Paloma hears from convos with marketing teams is: How does our brand start interacting with customers on Messenger? Messenger is an opt-in friendly channel. It’s a lot like email — you need to

Brands have data, people have feelings

Messenger Marketing

Brands have data, people have feelings

Data-driven assumptions get in the way of growth, but emotionally intelligent marketing can save us There are two core concepts that drive marketing: Consumers want and need things, and consumers want to be understood. Marketing today thrives largely on people wanting and needing things. But we let assumptions try to

Facebook Messenger is Truly Open for Business: Recapping the F8 Conference

Facebook Messenger is Truly Open for Business: Recapping the F8 Conference

While you were wondering how Facebook was going to make anyone get along (much less *date*) Messenger revealed itself as a marketing and business force. Facebook may be taking on dating, but when it comes to business, brand and growth, the platform’s Messenger channel is already a match.Yes,