Introducing: Carts for your Paloma DM Shop DMs are the best place to get customers to buy, so we're excited to help them buy even more. Carts are a great way to increase the amount people purchase, and drive more
"Instagram Publishing" has arrived! We’ve got some great news to share today! We’re making it easier than ever to get your products in front of your audience – meet our newest feature, Instagram Publishing. Now when
How to Sell Handmade Products on Instagram Whether you stitch, build, paint, or something in-between, each handmade product you create has its own unique story. Step inside to learn how to start selling your handmade products on Instagram!
Paloma new feature release “Comment to Shop” We’re always looking for ways to make it easier for your customers to buy your products, so we couldn't wait to share our newest feature: Comment to Shop! Starting today, anyone can
How to sell anything on Instagram Your audience is on Instagram – let’s make it your best sales channel! Whether you’ve been selling your products for years, or just put “DM to order” in your bio, Instagram is
Messenger Marketing 5 ways to write an effective shop quiz for DMs We all know shop quizzes or any sort of interactive experience works well to drive sales, but get this: they work even better in DM’s! The reason is simple, it’s more
Instagram DMs: This holiday's new sales channel It's not too late to update your holiday playbook to drive more revenue with DMs.
How to run a Black Friday DM campaign that converts Turn your organic channels into performance channels just in time for Black Friday campaigns.
E-Commerce Paloma and Square Join Forces to Make DMs a Powerful New Sales Channel for Small Businesses Millions of Square retailers can now use direct messages to sell their products online with Paloma At Paloma, we're motivated by the new wave of online commerce, happening in the modern day lemonade
How to build a shopping quiz that converts 📈 We've curated a few key best practices from some of the best in the business to help take your shop quizzes to the next level.
Conversational Commerce Paloma for Instagram DMs: Automated messaging to help you sell more Paloma's support for Instagram Messaging automating is now available to all business pages
Conversational Commerce New from Paloma: Instagram Sales Inbox to Help Businesses Sell Through DMs At Paloma, we’ve been helping e-commerce businesses sell through Facebook Messenger for years. In this time, we’ve discovered that selling directly to customers converts better than selling through websites. It’s
Conversational Commerce Paloma & Lalo: Helping parents find the baby products they need with Messenger Paloma gave us an opportunity to better connect with our customers, personalizing their shopping experience and helping them get what they needed to support the little ones in their lives.
E-Commerce Paloma's Retail Relief: Helping stores bridge offline to online In this tremendously difficult time, people have turned online for most of their needs – whether it's groceries & essentials, home furnishings, kitchen gear, or in-home fitness tools. Ecom is at an inflection point (not
Facebook Messenger How to: Comparing Click-to-Messenger performance against traditional Facebook campaigns With Facebook prioritizing the Messenger ecosystem, more and more brands are running Facebook ads known as Click-to-Messenger ads. Whenever new marketing opportunities like this become available, it's important to know how to measure
E-Commerce Facebook threw the gauntlet – what are brands going to do about Messenger? Every business on Facebook has a Messenger account – and need to make a decision about how they run the channel.
Paloma Founder & CEO named Forbes 30 Under 30 We're very excited to share that our very own Founder & CEO, Kelsey Hunter, has been named in this year's Forbes 30 Under 30: Marketing & Advertising category. The annual list chronicles trailblazing entrepreneurs across the United States and Canada.
Growth Finding your match: The shoppable quiz People selling to people is both the most effective and least scalable sales method. And while e-commerce is a significant industry, many digitally native, direct-to-consumer brands are working to replicate the quality of
Messenger Marketing You should be spending your web budget on Messenger By the end of this, you might not even want a website. The real action on The Internet isn’t on your brand’s web domain. It’s in the interactions and relationships
Messenger Marketing 4 ways customers can connect with brands on Messenger A quick how-to to get you started on this powerful growth channel One of the most-asked questions Paloma hears from convos with marketing teams is: How does our brand start interacting with customers
Messenger Marketing Brands have data, people have feelings Data-driven assumptions get in the way of growth, but emotionally intelligent marketing can save us There are two core concepts that drive marketing: Consumers want and need things, and consumers want to be
Messenger Marketing 5 Reasons To Use Facebook Messenger For Growth Marketing Because it works. Four times. That is the amount of growth that Facebook Messenger has seen in messages between users and businesses on a monthly basis in 2018 — going from 2 billion to
Messaging Facebook Messenger is Truly Open for Business: Recapping the F8 Conference While you were wondering how Facebook was going to make anyone get along (much less *date*) Messenger revealed itself as a marketing and business force. Facebook may be taking on dating, but when
