Lalo was founded to improve the way parents shop. Rooted in a commitment to education, honesty and quality, Lalo promises to be there for families every step of the way.
These commitments made them an obvious candidate in working with Paloma – opening a new, direct sales channel for their customers, with an opportunity for personalization and education that doesn't exist in other channels online.
We're thrilled to see positive outcomes from this experience, as published in Facebook's most recent Messenger case study.
The company’s goal was to drive sales with a personalized shopping experience on Messenger while improving key performance indicators like conversion rates, cost per conversion and return on ad spend.
Paloma gave us an opportunity to better connect with our customers, personalizing their shopping experience and helping them get what they needed to support the little ones in their lives.
Co-Founder, President & CMO Lalo
Lalo partnered with Paloma as their chat-based shopping platform to launch and manage its ecommerce experience in Messenger. Paloma’s services provided the strategy, user experience design and content to better serve shoppers, and its software also powered the automation, tracked customer data and ran performance analysis.
By creating a personalized Messenger experience for customers, Lalo exceed its goals. Results included:
- 3X higher Conversion Rate with ads that click to Messenger compared to ads that clicked to website
- 41% lower CPA with ads that click to Messenger compared to ads that clicked to website
- 3.3X increase in ROAS with ads that click to Messenger compared to ads that clicked to website