Conversational Commerce - Paloma

Conversational Commerce

A collection of 10 posts

5 ways to write an effective shop quiz for DMs

Messenger Marketing

5 ways to write an effective shop quiz for DMs

We all know shop quizzes or any sort of interactive experience works well to drive sales, but get this: they work even better in DM’s! The reason is simple, it’s more personable to have a 1:1 conversation with someone to help curate a product that is just

Paloma for Instagram DMs: Automated messaging to help you sell more

Conversational Commerce

Paloma for Instagram DMs: Automated messaging to help you sell more

Paloma's support for Instagram Messaging automating is now available to all business pages

New from Paloma: Instagram Sales Inbox to Help Businesses Sell Through DMs

Conversational Commerce

New from Paloma: Instagram Sales Inbox to Help Businesses Sell Through DMs

At Paloma, we’ve been helping e-commerce businesses sell through Facebook Messenger for years. In this time, we’ve discovered that selling directly to customers converts better than selling through websites. It’s for this same reason that we now see new businesses find success by selling through Instagram DMs

Paloma & Lalo: Helping parents find the baby products they need with Messenger

Conversational Commerce

Paloma & Lalo: Helping parents find the baby products they need with Messenger

Paloma gave us an opportunity to better connect with our customers, personalizing their shopping experience and helping them get what they needed to support the little ones in their lives.

How to: Comparing Click-to-Messenger performance against traditional Facebook campaigns

Facebook Messenger

How to: Comparing Click-to-Messenger performance against traditional Facebook campaigns

With Facebook prioritizing the Messenger ecosystem, more and more brands are running Facebook ads known as Click-to-Messenger ads. Whenever new marketing opportunities like this become available, it's important to know how to measure success. In this case, we can measure these new campaigns against your existing campaigns that Click-to-Site. For

You should be spending your web budget on Messenger

Messenger Marketing

You should be spending your web budget on Messenger

By the end of this, you might not even want a website. The real action on The Internet isn’t on your brand’s web domain. It’s in the interactions and relationships that your brand has with its customers. These could be in the checkout, in advertising, in social

4 ways customers can connect with brands on Messenger

Messenger Marketing

4 ways customers can connect with brands on Messenger

A quick how-to to get you started on this powerful growth channel One of the most-asked questions Paloma hears from convos with marketing teams is: How does our brand start interacting with customers on Messenger? Messenger is an opt-in friendly channel. It’s a lot like email — you need to

Brands have data, people have feelings

Messenger Marketing

Brands have data, people have feelings

Data-driven assumptions get in the way of growth, but emotionally intelligent marketing can save us There are two core concepts that drive marketing: Consumers want and need things, and consumers want to be understood. Marketing today thrives largely on people wanting and needing things. But we let assumptions try to

5 Reasons To Use Facebook Messenger For Growth Marketing

Messenger Marketing

5 Reasons To Use Facebook Messenger For Growth Marketing

Because it works. Four times. That is the amount of growth that Facebook Messenger has seen in messages between users and businesses on a monthly basis in 2018 — going from 2 billion to 8 billion. And this growth is showing no sign of slowing. It’s clear that Facebook Messenger

Facebook Messenger is Truly Open for Business: Recapping the F8 Conference

Facebook Messenger is Truly Open for Business: Recapping the F8 Conference

While you were wondering how Facebook was going to make anyone get along (much less *date*) Messenger revealed itself as a marketing and business force. Facebook may be taking on dating, but when it comes to business, brand and growth, the platform’s Messenger channel is already a match.Yes,