Kelsey Hunter - Paloma

Introducing: Carts for your Paloma DM Shop

DMs are the best place to get customers to buy, so we're excited to help them buy even more. Carts are a great way to increase the amount people purchase, and drive more revenue for your store. Starting Tuesday September 6th, they'll be added to every

"Instagram Publishing" has arrived!

We’ve got some great news to share today! We’re making it easier than ever to get your products in front of your audience – meet our newest feature, Instagram Publishing. Now when you add or edit a product, you’ll be given the option to publish it directly to

Paloma new feature release “Comment to Shop”

We’re always looking for ways to make it easier for your customers to buy your products, so we couldn't wait to share our newest feature: Comment to Shop! Starting today, anyone can shop a seller's products by commenting on their Instagram posts (they don’t

Instagram DMs: This holiday's new sales channel

It's not too late to update your holiday playbook to drive more revenue with DMs.

How to run a Black Friday DM campaign that converts

Turn your organic channels into performance channels just in time for Black Friday campaigns.

E-Commerce

Paloma and Square Join Forces to Make DMs a Powerful New Sales Channel for Small Businesses

Millions of Square retailers can now use direct messages to sell their products online with Paloma At Paloma, we're motivated by the new wave of online commerce, happening in the modern day lemonade stand: Instagram DMs. Today's online seller is talking directly to their customers, which

How to build a shopping quiz that converts 📈

We've curated a few key best practices from some of the best in the business to help take your shop quizzes to the next level.

Conversational Commerce

Paloma for Instagram DMs: Automated messaging to help you sell more

Paloma's support for Instagram Messaging automating is now available to all business pages

Conversational Commerce

New from Paloma: Instagram Sales Inbox to Help Businesses Sell Through DMs

At Paloma, we’ve been helping e-commerce businesses sell through Facebook Messenger for years. In this time, we’ve discovered that selling directly to customers converts better than selling through websites. It’s for this same reason that we now see new businesses find success by selling through Instagram DMs

Conversational Commerce

Paloma & Lalo: Helping parents find the baby products they need with Messenger

Paloma gave us an opportunity to better connect with our customers, personalizing their shopping experience and helping them get what they needed to support the little ones in their lives.

E-Commerce

Paloma's Retail Relief: Helping stores bridge offline to online

In this tremendously difficult time, people have turned online for most of their needs – whether it's groceries & essentials, home furnishings, kitchen gear, or in-home fitness tools. Ecom is at an inflection point (not unlike China's adoption of ecom post-SARS). But when people shop online, they

Facebook Messenger

How to: Comparing Click-to-Messenger performance against traditional Facebook campaigns

With Facebook prioritizing the Messenger ecosystem, more and more brands are running Facebook ads known as Click-to-Messenger ads. Whenever new marketing opportunities like this become available, it's important to know how to measure success. In this case, we can measure these new campaigns against your existing campaigns that

E-Commerce

Facebook threw the gauntlet – what are brands going to do about Messenger?

Every business on Facebook has a Messenger account – and need to make a decision about how they run the channel.

Growth

Finding your match: The shoppable quiz

People selling to people is both the most effective and least scalable sales method. And while e-commerce is a significant industry, many digitally native, direct-to-consumer brands are working to replicate the quality of an in-person sale, online. One method for doing this is the classic online quiz. Brands report high

Messenger Marketing

You should be spending your web budget on Messenger

By the end of this, you might not even want a website. The real action on The Internet isn’t on your brand’s web domain. It’s in the interactions and relationships that your brand has with its customers. These could be in the checkout, in advertising, in social

Messenger Marketing

4 ways customers can connect with brands on Messenger

A quick how-to to get you started on this powerful growth channel One of the most-asked questions Paloma hears from convos with marketing teams is: How does our brand start interacting with customers on Messenger? Messenger is an opt-in friendly channel. It’s a lot like email — you need to

Messenger Marketing

Brands have data, people have feelings

Data-driven assumptions get in the way of growth, but emotionally intelligent marketing can save us There are two core concepts that drive marketing: Consumers want and need things, and consumers want to be understood. Marketing today thrives largely on people wanting and needing things. But we let assumptions try to

Messenger Marketing

5 Reasons To Use Facebook Messenger For Growth Marketing

Because it works. Four times. That is the amount of growth that Facebook Messenger has seen in messages between users and businesses on a monthly basis in 2018 — going from 2 billion to 8 billion. And this growth is showing no sign of slowing. It’s clear that Facebook Messenger

Messaging

Facebook Messenger is Truly Open for Business: Recapping the F8 Conference

While you were wondering how Facebook was going to make anyone get along (much less *date*) Messenger revealed itself as a marketing and business force. Facebook may be taking on dating, but when it comes to business, brand and growth, the platform’s Messenger channel is already a match.Yes,