Messenger - Paloma

Messenger

A collection of 4 posts

4 ways customers can connect with brands on Messenger

Messenger Marketing

4 ways customers can connect with brands on Messenger

A quick how-to to get you started on this powerful growth channel One of the most-asked questions Paloma hears from convos with marketing teams is: How does our brand start interacting with customers on Messenger? Messenger is an opt-in friendly channel. It’s a lot like email — you need to

Brands have data, people have feelings

Messenger Marketing

Brands have data, people have feelings

Data-driven assumptions get in the way of growth, but emotionally intelligent marketing can save us There are two core concepts that drive marketing: Consumers want and need things, and consumers want to be understood. Marketing today thrives largely on people wanting and needing things. But we let assumptions try to

5 Reasons To Use Facebook Messenger For Growth Marketing

Messenger Marketing

5 Reasons To Use Facebook Messenger For Growth Marketing

Because it works. Four times. That is the amount of growth that Facebook Messenger has seen in messages between users and businesses on a monthly basis in 2018 — going from 2 billion to 8 billion. And this growth is showing no sign of slowing. It’s clear that Facebook Messenger

Facebook Messenger is Truly Open for Business: Recapping the F8 Conference

Facebook Messenger is Truly Open for Business: Recapping the F8 Conference

While you were wondering how Facebook was going to make anyone get along (much less *date*) Messenger revealed itself as a marketing and business force. Facebook may be taking on dating, but when it comes to business, brand and growth, the platform’s Messenger channel is already a match.Yes,