E-Commerce Facebook threw the gauntlet – what are brands going to do about Messenger? Every business on Facebook has a Messenger account – and need to make a decision about how they run the channel.
Conversational Commerce Let's chat: Click-to-Messenger Ads There’s a new Facebook ad format and it's way underutilized. Ready to take advantage?
Messenger Marketing You should be spending your web budget on Messenger By the end of this, you might not even want a website. The real action on The Internet isn’t on your brand’s web domain. It’s in the interactions and relationships
Messenger Marketing 4 ways customers can connect with brands on Messenger A quick how-to to get you started on this powerful growth channel One of the most-asked questions Paloma hears from convos with marketing teams is: How does our brand start interacting with customers
Messenger Marketing Brands have data, people have feelings Data-driven assumptions get in the way of growth, but emotionally intelligent marketing can save us There are two core concepts that drive marketing: Consumers want and need things, and consumers want to be
Messenger Marketing 5 Reasons To Use Facebook Messenger For Growth Marketing Because it works. Four times. That is the amount of growth that Facebook Messenger has seen in messages between users and businesses on a monthly basis in 2018 — going from 2 billion to
