Facebook Messenger - Paloma

Facebook Messenger

A collection of 8 posts

Paloma & Lalo: Helping parents find the baby products they need with Messenger

Conversational Commerce

Paloma & Lalo: Helping parents find the baby products they need with Messenger

Paloma gave us an opportunity to better connect with our customers, personalizing their shopping experience and helping them get what they needed to support the little ones in their lives.

Paloma's Retail Relief: Helping stores bridge offline to online

Paloma's Retail Relief: Helping stores bridge offline to online

In this tremendously difficult time, people have turned online for most of their needs – whether it's groceries & essentials, home furnishings, kitchen gear, or in-home fitness tools. Ecom is at an inflection point (not unlike China's adoption of ecom post-SARS). But when people shop online, they still need help finding the

How to: Comparing Click-to-Messenger performance against traditional Facebook campaigns

Facebook Messenger

How to: Comparing Click-to-Messenger performance against traditional Facebook campaigns

With Facebook prioritizing the Messenger ecosystem, more and more brands are running Facebook ads known as Click-to-Messenger ads. Whenever new marketing opportunities like this become available, it's important to know how to measure success. In this case, we can measure these new campaigns against your existing campaigns that Click-to-Site. For

Facebook threw the gauntlet – what are brands going to do about Messenger?

Facebook threw the gauntlet – what are brands going to do about Messenger?

Every business on Facebook has a Messenger account – and need to make a decision about how they run the channel.

You should be spending your web budget on Messenger

Messenger Marketing

You should be spending your web budget on Messenger

By the end of this, you might not even want a website. The real action on The Internet isn’t on your brand’s web domain. It’s in the interactions and relationships that your brand has with its customers. These could be in the checkout, in advertising, in social

4 ways customers can connect with brands on Messenger

Messenger Marketing

4 ways customers can connect with brands on Messenger

A quick how-to to get you started on this powerful growth channel One of the most-asked questions Paloma hears from convos with marketing teams is: How does our brand start interacting with customers on Messenger? Messenger is an opt-in friendly channel. It’s a lot like email — you need to

5 Reasons To Use Facebook Messenger For Growth Marketing

Messenger Marketing

5 Reasons To Use Facebook Messenger For Growth Marketing

Because it works. Four times. That is the amount of growth that Facebook Messenger has seen in messages between users and businesses on a monthly basis in 2018 — going from 2 billion to 8 billion. And this growth is showing no sign of slowing. It’s clear that Facebook Messenger

Facebook Messenger is Truly Open for Business: Recapping the F8 Conference

Facebook Messenger is Truly Open for Business: Recapping the F8 Conference

While you were wondering how Facebook was going to make anyone get along (much less *date*) Messenger revealed itself as a marketing and business force. Facebook may be taking on dating, but when it comes to business, brand and growth, the platform’s Messenger channel is already a match.Yes,