E-Commerce Paloma's Retail Relief: Helping stores bridge offline to online In this tremendously difficult time, people have turned online for most of their needs – whether it's groceries & essentials, home furnishings, kitchen gear, or in-home fitness tools. Ecom is at an inflection point
Facebook Messenger How to: Comparing Click-to-Messenger performance against traditional Facebook campaigns With Facebook prioritizing the Messenger ecosystem, more and more brands are running Facebook ads known as Click-to-Messenger ads. Whenever new marketing opportunities like this become available, it's important to know how to measure
E-Commerce Facebook threw the gauntlet – what are brands going to do about Messenger? Every business on Facebook has a Messenger account – and need to make a decision about how they run the channel.
Conversational Commerce Let's chat: Click-to-Messenger Ads There’s a new Facebook ad format and it's way underutilized. Ready to take advantage?
Messenger Marketing You should be spending your web budget on Messenger By the end of this, you might not even want a website. The real action on The Internet isn’t on your brand’s web domain. It’s in the interactions and relationships
Messenger Marketing 4 ways customers can connect with brands on Messenger A quick how-to to get you started on this powerful growth channel One of the most-asked questions Paloma hears from convos with marketing teams is: How does our brand start interacting with customers
Messenger Marketing 5 Reasons To Use Facebook Messenger For Growth Marketing Because it works. Four times. That is the amount of growth that Facebook Messenger has seen in messages between users and businesses on a monthly basis in 2018 — going from 2 billion to
Messaging Facebook Messenger is Truly Open for Business: Recapping the F8 Conference While you were wondering how Facebook was going to make anyone get along (much less *date*) Messenger revealed itself as a marketing and business force. Facebook may be taking on dating, but when
