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Paid Acquisition

A collection of 2 posts

Conversational Commerce

Paloma & Lalo: Helping parents find the baby products they need with Messenger

Paloma gave us an opportunity to better connect with our customers, personalizing their shopping experience and helping them get what they needed to support the little ones in their lives.

  • Kelsey Hunter
    Kelsey Hunter
1 min read
Facebook Messenger

How to: Comparing Click-to-Messenger performance against traditional Facebook campaigns

With Facebook prioritizing the Messenger ecosystem, more and more brands are running Facebook ads known as Click-to-Messenger ads. Whenever new marketing opportunities like this become available, it's important to know how to measure

  • Kelsey Hunter
    Kelsey Hunter
5 min read
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