Conversational Commerce New from Paloma: Instagram Sales Inbox to Help Businesses Sell Through DMs At Paloma, we’ve been helping e-commerce businesses sell through Facebook Messenger for years. In this time, we’ve discovered that selling directly to customers converts better than selling through websites. It’s
Conversational Commerce Paloma & Lalo: Helping parents find the baby products they need with Messenger Paloma gave us an opportunity to better connect with our customers, personalizing their shopping experience and helping them get what they needed to support the little ones in their lives.
Facebook Messenger How to: Comparing Click-to-Messenger performance against traditional Facebook campaigns With Facebook prioritizing the Messenger ecosystem, more and more brands are running Facebook ads known as Click-to-Messenger ads. Whenever new marketing opportunities like this become available, it's important to know how to measure
E-Commerce Facebook threw the gauntlet – what are brands going to do about Messenger? Every business on Facebook has a Messenger account – and need to make a decision about how they run the channel.
Growth Finding your match: The shoppable quiz People selling to people is both the most effective and least scalable sales method. And while e-commerce is a significant industry, many digitally native, direct-to-consumer brands are working to replicate the quality of
Messenger Marketing You should be spending your web budget on Messenger By the end of this, you might not even want a website. The real action on The Internet isn’t on your brand’s web domain. It’s in the interactions and relationships
Messenger Marketing 4 ways customers can connect with brands on Messenger A quick how-to to get you started on this powerful growth channel One of the most-asked questions Paloma hears from convos with marketing teams is: How does our brand start interacting with customers
Messenger Marketing Brands have data, people have feelings Data-driven assumptions get in the way of growth, but emotionally intelligent marketing can save us There are two core concepts that drive marketing: Consumers want and need things, and consumers want to be
Messenger Marketing 5 Reasons To Use Facebook Messenger For Growth Marketing Because it works. Four times. That is the amount of growth that Facebook Messenger has seen in messages between users and businesses on a monthly basis in 2018 — going from 2 billion to
Messaging Facebook Messenger is Truly Open for Business: Recapping the F8 Conference While you were wondering how Facebook was going to make anyone get along (much less *date*) Messenger revealed itself as a marketing and business force. Facebook may be taking on dating, but when
