Growth - Paloma

Growth

A collection of 5 posts

New from Paloma: Instagram Sales Inbox to Help Businesses Sell Through DMs

Conversational Commerce

New from Paloma: Instagram Sales Inbox to Help Businesses Sell Through DMs

At Paloma, we’ve been helping e-commerce businesses sell through Facebook Messenger for years. In this time, we’ve discovered that selling directly to customers converts better than selling through websites. It’s for this same reason that we now see new businesses find success by selling through Instagram DMs

Paloma & Lalo: Helping parents find the baby products they need with Messenger

Conversational Commerce

Paloma & Lalo: Helping parents find the baby products they need with Messenger

Paloma gave us an opportunity to better connect with our customers, personalizing their shopping experience and helping them get what they needed to support the little ones in their lives.

How to: Comparing Click-to-Messenger performance against traditional Facebook campaigns

Facebook Messenger

How to: Comparing Click-to-Messenger performance against traditional Facebook campaigns

With Facebook prioritizing the Messenger ecosystem, more and more brands are running Facebook ads known as Click-to-Messenger ads. Whenever new marketing opportunities like this become available, it's important to know how to measure success. In this case, we can measure these new campaigns against your existing campaigns that

You should be spending your web budget on Messenger

Messenger Marketing

You should be spending your web budget on Messenger

By the end of this, you might not even want a website. The real action on The Internet isn’t on your brand’s web domain. It’s in the interactions and relationships that your brand has with its customers. These could be in the checkout, in advertising, in social

Facebook Messenger is Truly Open for Business: Recapping the F8 Conference

Facebook Messenger is Truly Open for Business: Recapping the F8 Conference

While you were wondering how Facebook was going to make anyone get along (much less *date*) Messenger revealed itself as a marketing and business force. Facebook may be taking on dating, but when it comes to business, brand and growth, the platform’s Messenger channel is already a match.Yes,