Messenger Marketing 5 ways to write an effective shop quiz for DMs We all know shop quizzes or any sort of interactive experience works well to drive sales, but get this: they work even better in DM’s! The reason is simple, it’s more
E-Commerce Paloma and Square Join Forces to Make DMs a Powerful New Sales Channel for Small Businesses Millions of Square retailers can now use direct messages to sell their products online with Paloma At Paloma, we're motivated by the new wave of online commerce, happening in the modern day lemonade
Conversational Commerce Paloma for Instagram DMs: Automated messaging to help you sell more Paloma's support for Instagram Messaging automating is now available to all business pages
Conversational Commerce New from Paloma: Instagram Sales Inbox to Help Businesses Sell Through DMs At Paloma, we’ve been helping e-commerce businesses sell through Facebook Messenger for years. In this time, we’ve discovered that selling directly to customers converts better than selling through websites. It’s
E-Commerce Paloma's Retail Relief: Helping stores bridge offline to online In this tremendously difficult time, people have turned online for most of their needs – whether it's groceries & essentials, home furnishings, kitchen gear, or in-home fitness tools. Ecom is at an inflection point (not
Facebook Messenger How to: Comparing Click-to-Messenger performance against traditional Facebook campaigns With Facebook prioritizing the Messenger ecosystem, more and more brands are running Facebook ads known as Click-to-Messenger ads. Whenever new marketing opportunities like this become available, it's important to know how to measure
E-Commerce Facebook threw the gauntlet – what are brands going to do about Messenger? Every business on Facebook has a Messenger account – and need to make a decision about how they run the channel.
Growth Finding your match: The shoppable quiz People selling to people is both the most effective and least scalable sales method. And while e-commerce is a significant industry, many digitally native, direct-to-consumer brands are working to replicate the quality of
