E-Commerce - Paloma

E-Commerce

A collection of 8 posts

5 ways to write an effective shop quiz for DMs

Messenger Marketing

5 ways to write an effective shop quiz for DMs

We all know shop quizzes or any sort of interactive experience works well to drive sales, but get this: they work even better in DM’s! The reason is simple, it’s more personable to have a 1:1 conversation with someone to help curate a product that is just

Paloma and Square Join Forces to Make DMs a Powerful New Sales Channel for Small Businesses

Paloma and Square Join Forces to Make DMs a Powerful New Sales Channel for Small Businesses

Millions of Square retailers can now use direct messages to sell their products online with Paloma At Paloma, we're motivated by the new wave of online commerce, happening in the modern day lemonade stand: Instagram DMs. Today's online seller is talking directly to their customers, which sells better then a

Paloma for Instagram DMs: Automated messaging to help you sell more

Conversational Commerce

Paloma for Instagram DMs: Automated messaging to help you sell more

Paloma's support for Instagram Messaging automating is now available to all business pages

New from Paloma: Instagram Sales Inbox to Help Businesses Sell Through DMs

Conversational Commerce

New from Paloma: Instagram Sales Inbox to Help Businesses Sell Through DMs

At Paloma, we’ve been helping e-commerce businesses sell through Facebook Messenger for years. In this time, we’ve discovered that selling directly to customers converts better than selling through websites. It’s for this same reason that we now see new businesses find success by selling through Instagram DMs

Paloma's Retail Relief: Helping stores bridge offline to online

Paloma's Retail Relief: Helping stores bridge offline to online

In this tremendously difficult time, people have turned online for most of their needs – whether it's groceries & essentials, home furnishings, kitchen gear, or in-home fitness tools. Ecom is at an inflection point (not unlike China's adoption of ecom post-SARS). But when people shop online, they still need help finding the

How to: Comparing Click-to-Messenger performance against traditional Facebook campaigns

Facebook Messenger

How to: Comparing Click-to-Messenger performance against traditional Facebook campaigns

With Facebook prioritizing the Messenger ecosystem, more and more brands are running Facebook ads known as Click-to-Messenger ads. Whenever new marketing opportunities like this become available, it's important to know how to measure success. In this case, we can measure these new campaigns against your existing campaigns that Click-to-Site. For

Facebook threw the gauntlet – what are brands going to do about Messenger?

Facebook threw the gauntlet – what are brands going to do about Messenger?

Every business on Facebook has a Messenger account – and need to make a decision about how they run the channel.

Finding your match: The shoppable quiz

Finding your match: The shoppable quiz

People selling to people is both the most effective and least scalable sales method. And while e-commerce is a significant industry, many digitally native, direct-to-consumer brands are working to replicate the quality of an in-person sale, online. One method for doing this is the classic online quiz. Brands report high