Conversational Commerce New from Paloma: Instagram Sales Inbox to Help Businesses Sell Through DMs At Paloma, we’ve been helping e-commerce businesses sell through Facebook Messenger for years. In this time, we’ve discovered that selling directly to customers converts better than selling through websites.It’s
E-Commerce Paloma's Retail Relief: Helping stores bridge offline to online In this tremendously difficult time, people have turned online for most of their needs – whether it's groceries & essentials, home furnishings, kitchen gear, or in-home fitness tools. Ecom is at an inflection point
Facebook Messenger How to: Comparing Click-to-Messenger performance against traditional Facebook campaigns With Facebook prioritizing the Messenger ecosystem, more and more brands are running Facebook ads known as Click-to-Messenger ads. Whenever new marketing opportunities like this become available, it's important to know how to measure
E-Commerce Facebook threw the gauntlet – what are brands going to do about Messenger? Every business on Facebook has a Messenger account – and need to make a decision about how they run the channel.
Conversational Commerce Let's chat: Click-to-Messenger Ads There’s a new Facebook ad format and it's way underutilized. Ready to take advantage?
Growth Finding your match: The shoppable quiz People selling to people is both the most effective and least scalable sales method. And while e-commerce is a significant industry, many digitally native, direct-to-consumer brands are working to replicate the quality of
